About
RuchikaDaga
I'mSocial Media Manager
About
Hey stranger, how’s it going?
I’m Ruchika, but the people who know me call me Ru. I can start by telling you all the important things that I think you want to hear. You know, things like; I have a passion for fashion, digital marketing caught my eye, and I’m a curious soul, etc., etc.
But that’s Ruchika. I’m here to talk about Ru. And honestly, that conversation is far more interesting than the typical stuff you’ve probably heard thousands of people say before.
So back to digital marketing. Other than it just being a fast pace, ever-changing, and super fun job, it honestly allowed me to gain knowledge into platforms that I spend probably 90% of my time on. And the knowledge that I could use to my advantage.
But what truly made me fall in love with digital marketing, specifically the social media realm, was the fact that I got to sell a brand. I got to create its voice, its vibe, the whole aesthetic, and pretty much everything else. It pushed me to learn. It pushed me to want to learn more.
And the creativity behind it was a whole new level high that not even an acid trip could give you. Creating ideas that weren’t done before, content that would just hit the spot, thinking about every little intricate detail, and so much more.
I’m trying to say that digital marketing is a rush that makes me want more. It pushes my boundaries to limits I didn’t think I could ever reach. To become someone who takes
Now, if you’ve read this far, I expect you to call me Ru when we meet.
See you soon stranger.
Experience
My Experience
Experience
Meraqi Digital, Kolkata — Senior Social Media Manager
August 2024 - PRESENT
Leading a team of social media professionals, overseeing their work, providing guidance, and ensuring that everyone is aligned with the brand's goals. Additionally, involved in pitching for new clients, showcasing our expertise and demonstrating how our team can help businesses achieve their social media objectives. While still handling some of the core tasks like content creation for brands, community management, and analytics, shift towards strategic planning, team development, and business growth.
Meraqi Digital, Kolkata — Social Media Manager
March 2023 - August 2024
It's a dynamic role that requires creativity, analytical skills, and a deep understanding of social media platforms. From creating captivating content to managing online communities and tracking analytics, it's a crucial role in helping account managers and their brands achieve their goals in the digital age.
TriosCo, Kolkata — Senior Account Manager
MARCH 2019 - PRESENT
Handled social media for 25+ brands, Reel ideation and execution for brands, client handling, monthly content creation, and campaign creation, ideation and design for wedding invitations and collaterals
Suman Nathwani, Kolkata — Assistant Designer
JUNE 2018 - FEBRUARY 2019
Head of the production department, maintaining Public Relations and assistant designing.
Diplomas
⁍ Fine Arts from The Camlin Arts Institute (issued 2018)
⁍ Copywriting Mastery from Digital Marketer (issued 2020)
⁍ Social Media Mastery Certificate from Digital Marketer (issued 2020)
The Bhawanipur Education Society College, Kolkata — B.Com Hons in Finance & Taxation
2015 - 2018
INIFD Lindsay Street, Kolkata — Advance Diploma in Fashion Designing
2015-2018
Mahadevi Birla Shishu Vihar, Kolkata — Class 11 & 12
2013-2015
St.Agnes Convent School, Howrah — Class 10
2003-2013
Skills
Here Are Some of My Skills
Expertise
1 - Graphic Design
- Adobe Illustrator Intermediate
- Adobe Photoshop Intermediate
- Adobe Rush Intermediate
- Print Design
2 - Communication
- English Proficiency (Spoken)
- Intermediate English Proficiency (Written) Intermediate
- Hindi
- Bengali
3 - Other Skills
- Creativity: Ability to develop engaging and visually appealing content.
- Communication: Strong written and verbal communication skills to interact with the audience and build relationships.
- Analytical Thinking: Ability to analyze data and metrics to measure performance and make informed decisions.
- Adaptability: Keeping up with the constantly evolving social media landscape and adapting strategies accordingly.
- Time Management: Efficiently managing multiple tasks and deadlines.
- Teamwork: Collaborating with other team members and external stakeholders.
- Problem-Solving: Identifying and addressing challenges related to social media campaigns and strategies.
- Technical Proficiency: Understanding of various social media platforms and tools.
- Customer Service: Providing excellent customer service and addressing inquiries promptly.
- Brand Awareness: Understanding the brand's identity, values, and target audience.
Works
Team handling, photoshoot, direction and planning, social media marketing, influencer marketing, client handling, business development, cntent creation and strategy, community management, analytics and reporting, brand advocacy, crisis management, platform optimization: Staying up-to-date with social media trends and best practices to optimize platform performance, client acquisition, cross-functional collaboration